People don’t look for ads. They want content and experiences that are entertaining, useful, or both. At Attro Digital, we always remember that the work we create competes with everything else on the internet, from cat videos, to large men lip-syncing European hit singles, to the latest application or website. If the work we create isn’t equally entertaining or useful, we stand little chance of helping our partners forge meaningful relationships with consumers.
Every project we undertake starts with the question “What do people want?” We then follow the answers wherever they might lead, puting our ideas through a rigorous process of evaluation along the way.